Home Setup Service Just Move In raises $5 million in funding round, led by Longbrook Ventures & Love Ventures

Home Setup Service Just Move In raises $5 million in funding round, led by Longbrook Ventures & Love Ventures
Picture credit: Just Move In
  • Fast-growing startup Just Move In raises $5 million (£4 million) in latest round, which also includes follow-on investment from Simon Rogerson and Chris Hulatt, founders of Octopus Group
  • Its technology platform helps save people time, hassle and money during the home move process
  • Just Move In is at the forefront of responsible entrepreneurship, balancing profit with purpose as a Certified B Corporation

Home setup service Just Move In, which counts Hamptons, Openrent, and Pickfords among its clients, has raised a new funding round totalling $5 million (£4 million) led by Longbrook Ventures and Love Ventures. 

The round was supported by Mountside Ventures, alongside a crowdfunding round with follow-on investments from a host of angels, including the two co-founders of Octopus Group, Simon Rogerson and Chris Hulatt. John Browett, the former CEO of Dixons - and now Just Move In Chairman - has also invested.

The company makes moving in and out of a home easier — whether you’re renting or buying — by giving customers a platform to manage a wide range of services, from setting up the broadband and informing the council of the new address, to recommending removals and storage companies.

Movers are supported by ‘Move Specialists’, who can assist with any questions that might arise during the process. Just Move In is building technology to automate as much of the move-in/out administration as possible, streamlining the registration and payment process with dozens of suppliers.  

Andrew Gale, Founder of Longbrook Ventures, says: “Just Move In is providing an innovative, frictionless solution to an extremely cumbersome problem that all movers face. I am confident that with this team’s passion and hunger, they will build on the impressive traction already achieved to date and deliver an exceptional outcome for all.”

Just Move In co-founder Ross Nichols says: "Moving home is one of the most stressful things you’ll ever do, and on average, we each move home 11 times during the course of our lives. Just Move In exists to make moving home hassle-free.”

Where possible, Just Move In partners with ethical businesses and works exclusively with green energy companies, including Octopus Energy. Just Move In is proud to be a Certified B Corporation, meaning it is a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability.

Just Move In co-founder Tom Old says: “We believe in the three Ps principle - people, planet and prosperity. We are proud to be part of the growing community of B Corps across the world, which are proving that for-profit companies can be a force for good and that business leaders can work together to build a more inclusive and sustainable economy.”

The Home Setup Service is free to anyone referred to Just Move In via one of its corporate partners, and optional upgrades are available during the registration process. The company plans to launch a direct to consumer proposition in late 2022.


Just Move In is the UK’s highest-rated home setup service and processed over 7,000 home moves in March 2022 alone. Proud of their B Corp status, it makes moving home simple and saves people time, hassle and money.


Tom Old (Co-Founder and CEO): Spent 10 years in the consumer-tech industry helping grow a business called Disruptive Ltd – owner of two global iPhone accessory brands, GEAR4 and NudeAudio

Ross Nichols (Co-Founder): Headed up digital strategy for dmg media and founded property tech start-up RoomFlick, featured as ‘Best New App’ by Apple

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